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Per Larson is the quintessential executive who brings a corporation a foundation of stability and steady growth. His advisory and consulting skills have undergirded many of the successful ventures for which I have received acknowledgement. He is the powerful engine of intellectual capital behind the successful track records of many of our nation’s start-ups. His operational expertise and financial modeling skills are top-notch. He also has the calmness and demeanor of a winner. Per Larson is synonymous with Value-added.


Tony Scudder

CEO/Director at Canirac Holdings, Inc. & CEO at Aroha Holdings, Inc.

Per Larson

CFO & COO Consultant

Per Larson helps founders and executive teams translate strategy into repeatable operating cadence, tying financial discipline to leadership, culture, and performance. He builds finance-and-people systems that improve cash visibility, goal alignment, and execution quality, combining FP&A rigor with leadership training, coaching, and a digital well-being platform to raise engagement and results inside complex organizations. Previously, as Principal/Interim C-Level Executive at 10:1 Partners, he stepped in as fractional COO/CFO, installing monthly close and cash-forecasting processes, professionalizing reporting, and driving board-quality operating reviews.

Per’s earlier tenure as COO & Managing Director at Growthink blended finance, go-to-market, and capital planning for SMB and middle-market clients. During his six-year run, client portfolios recorded standout results, with several companies achieving 300% revenue growth over three years and earning Inc. 5000 recognition in 2009 and 2010, outcomes powered by tighter operating metrics, resource allocation, and execution discipline. Additional experience includes engagement leadership at Growthink, senior operating roles at QuantumShift and DirectX, and early career program leadership in workforce development.

Per earned his MBA from the University of Michigan’s Ross School of Business, where he worked with the Wolverine Venture Fund and on special projects under C.K. Prahalad; he completed his B.S. at Cornell University. This blend of elite training and sleeves-rolled-up execution informs his approach to strategy, cash, and culture, so teams not only know the plan, they run it.

When interacting with Per, you know immediately you are sitting across from a leader and executive. His passion, energy, and competence are unparalleled. Coupled with his experience as a young entrepreneur, Per is someone to both keep an eye on and to engage with.


Alan D. Lewis II

Co-Founder and Global Chief Strategy Officer at Aeon Group

Per has a thoughtful, even keeled approach to strategic issues that confront business. He has the rare capacity to understand a client’s broad reaching goals while focusing on the details that make those goals attainable.


Alex Smiley

Institutional Credit Transaction Manager at Citi