Sonia Burda has led financial growth and operations in a variety of sectors for more than two decades. She has helped emerging businesses to large multinational organizations alike solve commercial concerns with effective business strategies. Sonia is adept at developing innovative ways to improve company performance and is experienced in resource optimization and leading strategic initiatives through complex financial activities. She has a 360-degree view of the sales side of business that compliments her operational expertise. Sonia is based in Los Angeles and keeps a remote office in the northeast.
Most recently, Sonia was the fractional Chief Financial Officer and Treasurer for the National Pickleball League, a start-up professional sports organization. During her time with NPL, she led all finance and administration.
Before that role, Sonia worked through continuously changing environments to transform other businesses’ financial operations for both private equity and publicly held entities. She led strategies for a $2B+ entertainment vertical, a $2.8B REIT, and a $8B Silicon Valley technology company. She has small company experience with an excess and surplus insurance company and an esports championship team. Another key role for Sonia was her time in senior leadership for Guitar Center through a leveraged buyout by Bain Capital.
Historically, she has been hired as a troubleshooter, including clean-ups of problematic financial issues, software implementations, and process improvement. She places a priority on managing stakeholder relationships and building positive, accountable cultures for business success.
Sonia has worked at the highest levels in the entertainment industry, as a new media agent with International Creative Management (ICM); leading finance for Studio 71 with an emerging business model featuring YouTube channel aggregation, advertising, and production; and most recently as interim VP TV content finance for Lionsgate’s acquisition of eOne’s scripted and unscripted television.
Sonia earned an MBA from The Darden School at the University of Virginia. She is a licensed and active CPA with her base experience from her early days at Ernst & Young.
